Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Starbucks wants to help you meet your daily protein intake. CEO Brian Niccol revealed that as part of the "Back to Starbucks" initiative he implemented upon taking on the role, the Seattle-based ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Niccol is making other changes to streamline the Starbucks menu, cutting about 30 percent of existing items, according to CNN ...

Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.

Even Starbucks is hopping on the protein trend. If you’ve been on the internet in recent months, you’ve probably seen an ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...