Meta has announced that WhatsApp is finally getting ads, which the users will see in the Updates tab of the app.

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report released Monday. A whopping 90% of CEOs say marketing’s role is not clearly defined or understood by C-suite executives. That’s up from 70% of CEOs who said so last year.

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

The Meta-owned service announced on Monday that it will begin rolling out a suite of new monetisation tools, exclusively within its Updates tab

Facebook parent Meta Platforms (NASDAQ: META) changed its name, partly to reflect its newfound focus on its metaverse ambitions. Meta is looking to transform its business through AI, and recent news suggests it may take a significant step in that direction by the end of 2026.